Privacy policy

Privacy Policy

Last updated: 19 September 2026

This Privacy Policy explains how Lit Wicks London (“we”, “us” or “our”) collects, uses, stores and protects your personal information when you visit or make a purchase from litwickslondon.com (the “Site”).

Lit Wicks London is an online business selling candles, wax melts, home fragrance products, personalised gifts and related products.

By using our Site, you acknowledge that your personal information may be collected and used as described in this Privacy Policy.

1. Personal Information We Collect

When you visit our Site, place an order, create an account, contact us or otherwise interact with Lit Wicks London, we may collect certain personal information.

Information you provide to us

Depending on how you interact with our Site, this may include:

Your name
Billing address
Delivery/shipping address
Email address
Telephone number
Payment and transaction information
Order details and purchase history
Personalisation details you provide when ordering personalised products
Information you provide when contacting customer service
Any other information you voluntarily provide to us

Payment information is generally processed securely by our payment providers. We do not normally have access to or store your full payment card details.

Device and website information

When you visit litwickslondon.com, certain information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
Time zone
Cookies and similar technologies
Pages and products you view
Search terms
How you interact with our Site
The website or source that referred you to our Site

This information helps us operate, secure and improve our website and understand how visitors use it.

How we collect information

We collect information:

Directly from you when you place an order or contact us
Automatically when you browse our Site through cookies and similar technologies
Through Shopify and other service providers that support our online store and services

2. How We Use Your Personal Information

We use your personal information where necessary to operate our business and provide our products and services.

This may include:

Processing and fulfilling your orders
Processing payments
Arranging delivery
Sending order confirmations, receipts and delivery updates
Providing customer service
Responding to enquiries
Creating and managing customer accounts
Processing personalised product orders
Managing subscriptions where applicable
Preventing and detecting fraud or suspicious transactions
Maintaining and improving our website
Understanding how customers use our Site
Sending marketing communications where you have provided consent or where otherwise permitted by law
Informing you about products, offers, promotions and services that may be relevant to you
Complying with our legal and regulatory obligations

3. Shopify

Our online store is powered by Shopify.

Shopify provides the ecommerce platform that allows us to sell our products, process orders and manage our online store.

Your information may therefore be processed by Shopify in accordance with Shopify's own privacy practices.

You can find Shopify's Privacy Policy here:

Shopify Privacy Policy

4. Sharing Your Personal Information

We may share personal information with trusted service providers where necessary to operate our business and provide our services.

For example, information may be shared with:

Shopify, which powers our online store
Payment processors and payment providers
Delivery and shipping providers
Website, hosting, analytics and technology providers
Customer service providers
Marketing providers, where applicable
Professional advisers where necessary
Law enforcement, regulators or other authorities where we are legally required to do so

We only share information where there is a legitimate reason to do so, such as fulfilling your order, providing a service, complying with the law or protecting our business and customers.

We do not sell your personal information.

5. Marketing

Where permitted by law and where you have provided the necessary consent, we may use your email address or other contact information to send you information about:

New products
Special offers
Promotions
Seasonal collections
Discounts
Events
Other Lit Wicks London products and services

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our marketing emails or by contacting us at info@litwickslondon.com.

Unsubscribing from marketing communications will not affect transactional emails relating to orders you have placed with us.

6. Personalised Products

If you purchase a personalised product from Lit Wicks London, we may collect and process the personalisation information you provide to fulfil your order.

This information may include names, messages, dates or other wording required to create your personalised product.

You should only provide personal information belonging to another person where you have permission or another lawful basis to provide it.

7. Subscriptions

If you purchase a Lit Wicks London candle subscription, we may process information necessary to manage your subscription, including your name, contact details, billing information, selected subscription size and subscription history.

Subscription information is used to fulfil recurring orders and provide the products and services included in your subscription.

8. Cookies

Our Site uses cookies and similar technologies.

Cookies are small files placed on your device when you visit a website. They help websites operate correctly, remember preferences, understand website usage and, where applicable, support advertising and marketing activities.

We may use cookies for:

Essential website functionality
Shopping cart and checkout functionality
Customer account functionality
Website performance
Analytics
Remembering preferences
Marketing and advertising, where applicable

Some cookies are provided by Shopify and may be necessary for the operation of our online store.

You can manage or block cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site, including shopping cart and checkout features.

For more information about cookies, you can visit:

All About Cookies

9. Analytics

We may use analytics and similar technologies to understand how visitors use litwickslondon.com, including which pages and products are viewed and how visitors interact with the Site.

Where third-party analytics services are used, information may be processed by those providers in accordance with their own privacy policies.

If we use Google Analytics or another third-party analytics service, additional information about that service and applicable cookie choices may be provided through our cookie settings.

10. Behavioural Advertising

Where applicable, we may use advertising and marketing technologies to promote Lit Wicks London products across online platforms.

These technologies may use cookies or similar technologies to help us understand interactions with our advertising and measure the effectiveness of marketing campaigns.

Where required by law, we will request your consent before placing non-essential advertising or tracking cookies.

You can manage certain advertising preferences through your browser, device settings and the relevant advertising platform.

11. Lawful Basis for Processing

If you are located in the UK or European Economic Area, we process your personal information using one or more lawful bases, depending on the circumstances.

These may include:

Contract: where processing is necessary to process and fulfil your order or provide a service you have requested.
Legal obligation: where we are required to process information to comply with applicable laws.
Legitimate interests: where processing is necessary for legitimate business purposes, provided those interests do not override your rights and freedoms.
Consent: where you have given us permission to process your information for a specific purpose, such as certain marketing or non-essential cookies.

Where we rely on consent, you may withdraw your consent at any time.

12. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include retaining information for:

Fulfilling and maintaining records of orders
Accounting and tax purposes
Legal and regulatory requirements
Resolving disputes
Preventing fraud
Maintaining appropriate business records

Where information is no longer required, we may securely delete or anonymise it.

13. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information.

These may include the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Request restriction of processing in certain circumstances
Object to certain processing
Request portability of information you have provided to us
Withdraw consent where processing is based on consent
Complain to a data protection authority

To exercise your rights, please contact us at:

Email: info@litwickslondon.com

We may need to verify your identity before processing certain requests.

14. Children's Privacy

Our Site is intended for adults and is not directed at children under the age of 18.

We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us at info@litwickslondon.com and we will consider the appropriate steps to delete the information where required.

15. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

16. International Data Transfers

Some of our service providers, including Shopify and other technology providers, may process personal information outside the UK or European Economic Area.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection laws.

17. Do Not Track

Some browsers provide a “Do Not Track” setting.

Because there is currently no universally accepted standard for responding to these signals, our Site may not respond to Do Not Track requests in all circumstances.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or applicable laws.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

We recommend checking this page periodically for the latest information.

19. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or wish to make a complaint about how we handle your personal information, please contact us.

Lit Wicks London

Website: litwickslondon.com